MORASTUDIOSpaces with a sense of belonging.
All projects

Atelier 14

04 / 04

Retail

Fitzroy, Melbourne

2024

Concept study

Rounded cream display niches and warm timber wall panels in a boutique.

The idea

A thoughtful setting for beautiful objects.

Atelier 14 imagines a small design store with the intimacy of a private collection. A legible, unhurried journey allows visitors to discover objects at their own pace, with open areas for gathering and quieter moments of display.

Fictional project. Images illustrate the design direction and are not photographs of a MORA commission.

Warm timber shelves and display tables filled with ceramic bowls and plates.
02Display with a domestic scale.
Boutique interior with a curved timber canopy, display island and wall shelving.
03Warmth within a gallery-like setting.
Timber ceiling and hanging garment rails in a clothing boutique.
04An invitation to look a little closer.

Material & atmosphere

Objects in focus.
Materials in balance.

The spatial direction uses a restrained set of finishes and flexible furniture to support an evolving collection. Warm materials soften the gallery-like setting, while considered lighting gives individual objects a sense of presence. Practical storage and adaptable displays are integral to the brief.

  • Timber display joinery
  • Textured plaster
  • Brushed metal
  • Natural stone
Timber and black steel retail displays beneath white pendant lights.
05Simple materials, carefully resolved.
Curved timber lattice retail interior displaying homeware and textiles.
06A space designed to evolve.